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GREENVOLUTION

Why “GREEN”? Because the wellbeing of the planet and its inhabitants is one of the core principles of our philosophy, embracing a Industry 5.0 oriented viewpoint.Technology, machines, human skills are the three pillars of the new industrial revolution, where the first two are the key factor underlying harmony and quality of life for the latter. Why “-VOLUTION”? Combined to “green”, it can be read as GREEN REVOLUTION or GREEN EVOLUTION, the wide-scale change which begins with small steps, allowing the dominant worldview to evolve. Everybody loves change but few are willing to take some steps to actually change. Practicing mindfulness and respect for the environment and the people around us, we can make small revolutions. Then, building on them, we’ll give our positive contribution to life on Earth, bringing forth the green consciousness evolution. Sticking to this principle, the protagonists of the podcasts presented here offer their everyday stories, big and small, about the efforts they made both as individuals and as companies, explaining how we can contribute to improve our future as citizens of the Earth.

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GREENVOLUTION

Saving the planet one bottle at the time

May 15, 2024 • Arianna Hulshout / Andrew Eversden

If you think that S.T. Coleridge, Iron Maiden and Andrew Eversden of Bottle up don’t have anything in common, think it over. Besides being all British, Coleridge was one of the first author to be considered proto ecologist, warning us of the dangers of going against nature. In his famous “Rhyme of the Ancient Mariner” (translated into a song by Iron Maiden), the quote “water water everywhere, nor any drop to drink” can be seen as a powerful reminder of the disastrous effects of climate change. Luckily, several genial entrepreneurs, like Andrew Eversden (co-founder of Bottle up and my guest for this episode of Greenvolution) have been working to find solutions against wasting water and preventing one the most dangerous threats to our planet: the proliferation of single-use plastic products. And what about Iron Maiden? Oh, they’ve “just” been providing us with excellent music for decades.

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