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GREENVOLUTION

Why “GREEN”? Because the wellbeing of the planet and its inhabitants is one of the core principles of our philosophy, embracing a Industry 5.0 oriented viewpoint.Technology, machines, human skills are the three pillars of the new industrial revolution, where the first two are the key factor underlying harmony and quality of life for the latter. Why “-VOLUTION”? Combined to “green”, it can be read as GREEN REVOLUTION or GREEN EVOLUTION, the wide-scale change which begins with small steps, allowing the dominant worldview to evolve. Everybody loves change but few are willing to take some steps to actually change. Practicing mindfulness and respect for the environment and the people around us, we can make small revolutions. Then, building on them, we’ll give our positive contribution to life on Earth, bringing forth the green consciousness evolution. Sticking to this principle, the protagonists of the podcasts presented here offer their everyday stories, big and small, about the efforts they made both as individuals and as companies, explaining how we can contribute to improve our future as citizens of the Earth.

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GREENVOLUTION

Water water everywhere, and not a drop to waste

October 18, 2022 • Arianna Hulshout • Episode 4

“Water water everywhere, and not a drop to drink” sang Iron Maiden in the mid-'80s, in what would have been for younger generations the best way to remember “The rhyme of the ancient mariner” by Samuel Taylor Coleridge. And they were both right.

In this fourth episode of the Greenvolution podcast, we’re going to talk about four projects involved in saving water and our planet. In our view, one proved to be a small example of greenwashing, the other is not so necessary, and the other two are more effective and, we hope, successful.

So, let’s have a look at what these companies are doing to sort out the problem of water waste and to make this precious liquid more accessible to everyone, in particular to developing countries, where seasonal draught is a serious life-threatening matter.

Thank you for listening!

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