From fast fashion to regenerative fashion Artwork

GREENVOLUTION

Why “GREEN”? Because the wellbeing of the planet and its inhabitants is one of the core principles of our philosophy, embracing a Industry 5.0 oriented viewpoint.Technology, machines, human skills are the three pillars of the new industrial revolution, where the first two are the key factor underlying harmony and quality of life for the latter. Why “-VOLUTION”? Combined to “green”, it can be read as GREEN REVOLUTION or GREEN EVOLUTION, the wide-scale change which begins with small steps, allowing the dominant worldview to evolve. Everybody loves change but few are willing to take some steps to actually change. Practicing mindfulness and respect for the environment and the people around us, we can make small revolutions. Then, building on them, we’ll give our positive contribution to life on Earth, bringing forth the green consciousness evolution. Sticking to this principle, the protagonists of the podcasts presented here offer their everyday stories, big and small, about the efforts they made both as individuals and as companies, explaining how we can contribute to improve our future as citizens of the Earth.

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GREENVOLUTION

From fast fashion to regenerative fashion

November 30, 2022 • Arianna Hulshout / Mart Veeken

Is it possible to curb the horrible outcomes of trending fast fashion, which is the second cause of world pollution, by breaking the traditional business model built on the assumption of infinite growth? Is it possible to reduce the waste of linear production and linear thinking (in terms of natural resources, exploitation of workers, and use of non-renewable energies) and create high quality products that are good for the environment and the people making them? Mart Veeken, our guest for this new episode of Greenvolution, started LablFashion with the aim of redesigning the idea of fashion, making it sustainable in several respects. Together with a small team of professionals, he opened up a community in Kenya where clothes are produced literally from cotton to the t-shirt (or skirt, sweater, etc.) This eco-friendly fashion firm is proof that we can change the way we see clothes: no longer as disposable garments, but as objects with a story, created with passion and love for the planet and humankind.

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